H&B&Me reveals your body's inner age and supports you to improve it. Your biological age can be a clue to your health risks, even though it doesn't directly cause them. This can help you understand your body better and improve your awareness of your overall health.

Collect points for building habits and redeem them on your favourite Holland & Barrett products

Maintain momentum with H&B&Me's personalised goal setting and tracking tools. From boosting your daily fibre intake and sleeping 7-9 hours, to regularly getting up and moving, H&B&Me will help you stay on track with your goals.

H&B&Me is about shifting your mindset towards a holistic approach. We help you visualise your wellbeing and lifestyle as a whole. To do this, we focus on 4 pillars we believe are fundamental to wellness: sleep quality, nutritional intake, physical activity and emotional wellbeing.

Find out what's going on inside your body with targeted tests and doctor-reviewed results delivered within 48 hours to your H&B&Me app. Choose from comprehensive tests that check up to 50+ biomarkers, or single biomarker tests for focused insights.

Get timely nudges and expert advice (written by doctors, nutritionists, exercise physiologists, sleep specialists and more) to help you make healthy choices that stick.